ENGLISH

Professional services marketing : strategy and tactics

By Crane , F. G. (Frederick Gerard)

Book information

Publisher
Routledge
Year
2012
ISBN
9781315863924, 1315863928, 9781560242406, 156024240X
Language
english
Format
PDF
Filesize
2 MB (2243964 bytes)
Pages
146\146
Time added
2020-02-15 03:28:47

Description

Content: ContentsUnderstanding the Marketing Concept Professional Services Marketing The Anatomy of a Professional Services Marketing Plan Client Management--A Critical Tool Promoting Professional Services Managing in a Professional Services Environment Trade Area Analysis, Site Selection, and Facility Design Communication--The Key to Success in Professional Services Marketing Professional Services Marketing in the Future Index

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