ENGLISH

Chief Culture Officer: How to Create a Living, Breathing Corporation

By Grant , MCCRACKEN

Book information

Publisher
Basic Books
Year
2011
ISBN
9780465020102
Language
english
Format
EPUB
Filesize
329 kB (336436 bytes)
Edition
1st edition
Pages
272 pages\0
Time added
2020-07-26 19:24:52
Industrial management

Description

The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals. Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.

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