ENGLISH

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

By Don Schultz , Philip J. Kitchen

Book information

Publisher
Palgrave Macmillan
Year
2001
ISBN
0333926390, 9780333926390, 9780230554580
Open Library ID
OL17047736M
Language
english
Format
PDF
Filesize
2 MB (1908207 bytes)
Pages
432\433
Scanned
yes
Time added
2011-06-04 13:46:07

Description

Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide and provide clear practical guidelines for successful implementation. Cases and examples from internationally recognized companies, such as Body Shop, Texaco, Johnson & Johnson, iMAC, BP Oil, and British Airways keep the style lively and relevant. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.

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