ENGLISH

Authenticity: contending with the new consumer sensibility

By Gilmore , B. Joseph , James H.;Pine

Book information

Publisher
Harvard Business School Press
Year
2007
ISBN
9781591391456, 1591391458, 9781633690578
Language
english
Format
PDF
Filesize
2 MB (2238184 bytes)
Pages
pages cm\316
Time added
2020-07-26 19:24:52
Consumer behavior;Consumers' preferences;Product m

Similar books