GERMAN

150 Jahre Continental: The Skill of Transformation

By Paul Erker; Nils Fehlhaber

Book information

Publisher
De Gruyter Oldenbourg
Year
2021
ISBN
9783110731613, 9783110736946
DOI
10.1515/9783110731613
Language
german
Format
EPUB
Filesize
35 MB (36527884 bytes)
Pages
412\0
Library
degruyter.com
Time added
2023-07-26 12:36:02

Description

Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.

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