ENGLISH

Latinos, Inc.: the marketing and making of a people

By Davila , Arlene M

Book information

Publisher
Univ.of California Press
Year
2002
ISBN
0520226690, 0520227247, 9780520226692, 9780520227248
Language
english
Format
PDF
Filesize
16 MB (16314085 bytes)
Edition
Nachdr.
Pages
XV, 287 Seiten Illustrationen\305
Time added
2020-07-26 19:24:52

Description

List of Illustrations Acknowledgments Introduction 1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows 2. Knowledges: Facts and Fictions of a People as a Market 3. Images: Producing Culture for the Market 4. Screening the Image 5. Language and Culture in the Media Battle Zone 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? 7. Selling Marginality: The Business of Culture Notes References Index

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