ENGLISH

Information Rules: A Strategic Guide to the Network Economy

By Hal R. Varian , Carl Shapiro

Book information

Publisher
Harvard Business Press
Year
1998
ISBN
087584863X, 9780875848631
LCC
HC79.I55 S53 1999
Open Library ID
OL364633M
Language
english
Format
PDF
Filesize
3 MB (3176227 bytes)
Edition
1ST
Pages
358\358
Time added
2011-06-04 13:46:07

Description

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.

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