ENGLISH

World as Laboratory: Experiments with Mice, Mazes, and Men

By Rebecca Lemov

Book information

Publisher
Farrar, Straus and Giroux
Year
2006
ISBN
0374707294, 9780374707293
Language
english
Format
PDF
Filesize
8 MB (8043797 bytes)
Pages
304\320
Time added
2020-09-13 23:16:16

Description

Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.

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