Semiotics of Animals in Culture: Zoosemiotics 2.0

Description

To place animals within the realm of nature, means inserting them among the articulations of culture and the social. Semiotics has never avoided this chiasmus, choosing to deal from the outset with the problem of the languages of animals following the old admonition of Montaigne: it is not that animals do not talk, it is us who do not understand them. Recent research in the field of the anthropology of nature and sociology of sciences and techniques allow to think about the Zoosemiotic issue in a different way. Instead of transplanting the language structures – gestures, LIS, etc. – for a semiotic study of the forms of the human and social meaning, it seems more apt to look at their discourse, and as such, the actual interactions, communicative and scientific as well as practical and functional, between humans and non-humans. This book aims to investigate precisely this hypothesis, known here as Zoosemiotics 2.0, working on several fronts and levels: · Anthropology · Languages of the image and visual representations, from art history to cinema · Old and new media. From literature to comics, from cartoons to TV documentaries but also advertising, music, Web and social networks. All those cultural products that talk about the role of human and non-human in society implicitly proposing (and in some way imposing) a form of articulation of such a relationship. · Food and feeding rites · Animalist, vegetarian and vegan movements · Philosophy: metaphysics, ethics, aesthetics Front Matter ....Pages i-vi Introduction: Towards Zoosemiotics 2.0 (Gianfranco Marrone)....Pages 1-18 Front Matter ....Pages 19-19 When to Eat Meat? Toward a Diet of Caring (Nicola Perullo)....Pages 21-32 Anti-speciesist Rhetoric (Matteo Meschiari)....Pages 33-41 Aesthetics of Nutrition, Ethics of Animality: The Packaging of Vegan and Vegetarian Products in the Italian Organised Distribution Market (Ilaria Ventura Bordenca)....Pages 43-54 Forms of Animality: The Dog (Dario Mangano)....Pages 55-72 Pet Food Communication: Notes on the Crisis of Naturalism (Roberta Bartoletti, Giulia Cecchelin)....Pages 73-89 Cat Cafés and Dog Restaurants (Alice Giannitrapani)....Pages 91-102 The Birth of a Pet? The Rabbit (Francesco Mazzucchelli)....Pages 103-118 Front Matter ....Pages 119-119 Bestiality: Animal Cultures (Gianfranco Marrone)....Pages 121-134 On the Logic of Animal Umwelten: The Animal Subjective Present and Zoosemiotics of Choice and Learning (Kalevi Kull)....Pages 135-148 Of Men, Dogs and Bears: Communication in the Wilderness (Tarcisio Lancioni)....Pages 149-164 The Mixed Category Human-Animal in New Anthropology and in the Arts (Tiziana Migliore)....Pages 165-179 The “Morally Abandoned Child” and the “Inner Savage” (Pierluigi Cervelli)....Pages 181-186 Frank and Johnny with Evie: Ontological Shifts in a J.R. Ackerley Novel (Francesco Mangiapane)....Pages 187-207 The Human-Animal Relationship and the Musical Metaphor in The Great Animal Orchestra by Bernie Krause (Emiliano Battistini)....Pages 209-221