ENGLISH

DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force

By John Beck , Mitchell Wade

Book information

Publisher
AMACOM
Year
2002
ISBN
0814407536, 9780814407530
LCC
HE9715.J3 B435 2003
Open Library ID
OL18479169M
Language
english
Format
PDF
Filesize
10 MB (10124621 bytes)
Pages
256\256
Time added
2011-08-31 04:54:40

Description

DoCoMo is the high-tech division of the staid and solid Nippon Telegraph and Telephone (NTT). DoCoMo tells the dramatic tale of how this company-within-a-company made a quantum leap in high-speed wireless technology - and developed "I-mode," the first viable, internet-ready mobile phone system. The book provides a fascinating look at DoCoMo's "rebellion" within the highly-bureaucratic NTT - and how I-mode has changed the entire culture of younger-generation Japan.

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