ENGLISH

Boeing Versus Airbus

By John Newhouse

Book information

Publisher
Vintage
Year
2007
ISBN
1400078725, 9781400078721
Open Library ID
OL9654548M
Language
english
Format
MOBI
Filesize
244 kB (249508 bytes)
Pages
272\0
Orientation
yes
Scanned
yes
Time added
2012-02-04 16:00:00

Description

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

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