ENGLISH

Does Your Marketing Sell? : The Secret of Effective Marketing Communications

By Ian Moore

Book information

Year
2005
ISBN
1857883500, 9781857883503, 9781857884265
Open Library ID
OL9001551M
Language
english
Format
PDF
Filesize
6 MB (6515378 bytes)
Pages
200\288
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements combine to form a simple, practical model that will help you to create striking marketing communications and to discover and remove the flaws from your marketing message. Highlighting the best of contemporary marketing campaigns with numerous illustrations and examples, delivered in a clever and accessible style, Does Your Marketing Sell? will show you how to make the most out of your marketing.

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