ENGLISH

42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success

By Laura Lowell

Book information

Year
2007
ISBN
0979942802, 9780979942808, 9780979942815
Open Library ID
OL11842082M
Language
english
Format
PDF
Filesize
266 kB (272041 bytes)
Pages
112\109
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.

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2010 · PDF