ENGLISH

Wireless Data Services: Technologies, Business Models and Global Markets

By Chetan Sharma , Yasuhisa Nakamura

Book information

Year
2004
ISBN
0521828430, 9780521828437, 9780511062797
LCC
HE7631 .S53 2003
Open Library ID
OL18791995M
Language
english
Format
PDF
Filesize
4 MB (4645367 bytes)
Pages
400\401
Scanned
yes
Time added
2011-06-04 13:46:07

Description

Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.

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