ENGLISH

Crossing the chasm: marketing and selling technology project

By Moore , Geoffrey A

Book information

Publisher
HarperCollins e-books
ISBN
9780061795862, 0061795860
Language
english
Format
EPUB
Filesize
693 kB (709698 bytes)
Pages
\0
Time added
2020-07-26 19:24:52
Business;BUSINESS & ECONOMICS--Management;Electron

Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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