ENGLISH

Logos that Last: How to Create Iconic Visual Branding

By Allan Peters

Book information

Publisher
Rockport Publishers
Year
2023
ISBN
9780760383186, 9780760383179
Language
english
Format
EPUB
Filesize
12 MB (12410750 bytes)
Pages
235\0
Time added
2023-11-01 09:46:05

Description

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.   Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.Logos that Last also includes:   Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.

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