ENGLISH

Moment of Truth: Redefining the CEO’s Brand Management Agenda

By Andreas Bauer , Kai Howaldt , Björn Bloching , Alan Mitchell (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2006
ISBN
978-1-349-54745-6, 978-0-230-20388-4
DOI
10.1057/9780230203884
Language
english
Format
PDF
Filesize
14 MB (14271190 bytes)
Pages
\190
Time added
2016-03-14 21:35:01
Management; Marketing

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