Short Introduction to Strategic Management

Description

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike. Contents Figures Preface Getting started Notes 1 The strategy concept Business policy Strategic management Market position and resources Alternative views Conclusion Notes 2 Strategy formulation Mission statement External analysis Internal analysis SWOT analysis Strategic plan Conclusion Notes 3 Strategy execution Different strategy-making modes Strategy implementation Strategy as project management Strategy as managing real options Strategy as managerial decision making Strategy as entrepreneurial initiatives Strategy as practice Conclusion Notes 4 Integrative strategy Long- and short-cycled activities Central and peripheral processes Responding to environmental change Complementary strategy-making modes Strategic monitoring and control Conclusion Notes 5 Multinational corporate strategy Economic trade-offs Portfolio considerations Structure and processes Integrative-responsive strategy making Conclusion Notes 6 Strategic leadership Conclusion Notes References Index