ENGLISH

Effective e-mail marketing: the complete guide to creating successful campaigns

By Herschell Gordon Lewis

Book information

Publisher
AMACOM
Year
2002
ISBN
9780814471470, 0-8144-7147-1
Open Library ID
OL8043233M
Language
english
Format
PDF
Filesize
3 MB (2826981 bytes)
Edition
1st
Pages
284\284
Library
mexmat
Time added
2009-07-20 03:45:11

Description

E-mail is the first force-communication phenomenon of the twentyfirst century.In a single package, we have total "one-to-one"-that is, total command of the recipient's attention. We also have complete capability of message testing and an unprecedented ease of transmission. (In fact, e-mail is an easier form of communication than speech, because the e-mail sender can catch and repair errors that readily slip out between the lips.)

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