Bridging the culture gap: a practical guide to international business communication
Book information
Description
Interpreting the party line -- Knowing your place -- Knowing the limits -- Knowing the form -- Making presentations -- Making deals -- Making yourself understood in English -- Knowing yourself.;A guide to international business communication. Aims to raise awareness of cross-cultural differences and improve cross-cultural communication through real-life cases, cultural awareness scales, communication style tests and practical tips. Interpreting the party line -- Knowing your place -- Knowing the limits -- Knowing the form -- Making presentations -- Making deals -- Making yourself understood in English -- Knowing yourself.
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