ENGLISH

Influence: The Psychology of Persuasion (Collins Business Essentials)

By ROBERT B. CIALDINI

Book information

Year
2007
ISBN
006124189X, 9780061241895, 9780061899904
Open Library ID
OL18290713M
Language
english
Format
PDF
Filesize
2 MB (2159886 bytes)
Edition
Revised
Pages
278\278
Topic
Psychology
Scanned
no
Time added
2011-06-04 13:46:07

Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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