ENGLISH

The New PR Toolkit: Strategies for Successful Media Relations

By Deirdre Breakenridge , Thomas J. DeLoughry

Book information

Publisher
FT Press
Year
2003
ISBN
9780130090256, 0130090255
LCC
HD59 .B74 2003
Open Library ID
OL3682427M
Language
english
Format
CHM
Filesize
503 kB (515378 bytes)
Pages
272\0
Library
mexmat
Time added
2009-07-20 03:45:11

Description

The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.

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