ENGLISH

The Cosmic Zoom: Scale, Knowledge, and Mediation

By Zachary Horton

Book information

Publisher
University of Chicago Press
Year
2021
ISBN
022674230X, 9780226742304
Language
english
Format
PDF
Filesize
4 MB (4470365 bytes)
Edition
1
Pages
288\271
Time added
2021-11-17 16:21:51

Description

In The Powers of Ten by Charles and Ray Eames, a view of two people enjoying a picnic zooms up and away to show their surroundings, moving progressively farther into space, then zooms back in for a close-up of the hand of the picnicker, travelling deep into the microscopic realm. This is one of the most iconic examples of the “cosmic zoom,” a trope that has influenced countless media forms over the past seventy years. Horton uses the cosmic zoom as a starting point to develop a cross-disciplinary theory of scale as mediated difference. He considers the origins of our notions of scale, how scalar mediation functions differently in analog and digital modes, and how cosmic zoom media has influenced scientific and popular views of the world. Analyzing literature, film, digital media, and database history, Horton establishes a much-needed framework for thinking about scale across multiple domains and disciplines. Contents 1. Scale Theory 2. Surfaces of Mediation: Cosmic View as Drama of Resolution 3. An Analog Universe: Mediating Scalar Temporality in the Eameses’ Toy Films 4. Shaping Scale: Powers of Ten and the Politics of Trans-Scalar Constellation 5. Scale and Difference: Toward a New Ecology 6. A Digital Universe? Database, Scale, and Recursive Identity Coda: Dwelling in the Scalar Spectrum Acknowledgments Notes Bibliography Index

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