ENGLISH

The Theory and Practice of Revenue Management

By Kalyan T. Talluri , Garrett J. van Ryzin

Book information

Publisher
Springer
Year
2004
ISBN
9781402077012, 1402077017
Open Library ID
OL8372854M
Language
english
Format
PDF
Filesize
18 MB (18626944 bytes)
Series
International Series in Operations Research & Management Science
Edition
XXXII, 714 pg.
Pages
745\745
Topic
Business Management
Library
Springer
Time added
2009-08-06 07:02:15

Description

The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management.

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