ENGLISH

Boo Hoo: A Dot.Com Story from Concept to Catastrophe

By Ernst Malmsten

Book information

Publisher
Random House
Year
2002
ISBN
9781448106776, 9780099418375
Language
english
Format
EPUB
Filesize
402 kB (411584 bytes)
Pages
\0
Time added
2022-09-07 03:16:18

Description

This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.

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