Cash from the Crowd: How to crowdfund your ideas and gain fans for your success

Description

CROWDFUNDING - raising capital in small increments from a large number of people - will inject over $5 billion into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. Although crowdfunding has the potential to be an amazing boost to entrepreneurs, only 40% of projects succeed in reaching their funding goal. Crowdfunding platform founder Sally Outlaw reveals how entrepreneurs can shift these odds in their favor. Covering pre-campaign, campaign creation and launch, through post-launch, Outlaw details everything you need to know to craft, manage, and promote a successful crowdfunding campaign.;ACKNOWLEDGMENTS; PREFACE; INTRODUCTION; Chaper 1: CROWDFUNDING EXPLAINED; Chapter 2 :TYPES OF CROWDFUNDING; Chapter 3: PREPARING A SUCCESSFUL CROWDFUNDING CAMPAIGN; Chatper 4: THE ART OF THE ASK (CAMPAIGN LAUNCH); Chapter 5: KEEPING YOUR BACKERS HAPPY; Chapter 6: EQUITY OFFERS-SHARE IN THE FUN(D); Conclusion: REINVENTING FINANCING 100AT A TIME; Appendix A: CROWDFUNDING TOOLKIT; Appendix B: FREQUENTLY ASKED QUESTIONS; ABOUT THE AUTHOR; Excerpt: Start Your Own Business.