ENGLISH

Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice)

By Ruth McNeil

Book information

Publisher
Kogan Page
Year
2005
ISBN
0749443642, 9780749443641
LCC
HF5415.1263 .M365 2005
Google Books ID
DQ4TehImrMAC
Open Library ID
OL3479372M
Language
english
Format
PDF
Filesize
2 MB (2262233 bytes)
Series
Market research in practice series
Pages
321\321
Orientation
yes
Scanned
yes
Time added
2011-08-31 04:54:40

Description

Business to Business Market Research provides an up-to-date reference source for all those involved in, or occasionally needing to know about, business to business (B2B) marketing research.  The internet has revolutionized work in this area, providing a massive source of data for secondary research and an easy way of contacting respondents.  Business to Business Market Research reflects these changes.   Approachable in style, Business to Business Market Research answers all the key questions relevant to students, practitioners, and users of marketing research.  Over the course of 12 chapters, it covers the basic principles as well as more advanced topics.  It contains the very latest thinking on research techniques, the use of marketing research, and trends in B2B research.  Author Ruth McNeil encourages readers to learn from the experience of others, filling the book with real-life case studies of B2B issues facing companies today.

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