ENGLISH

Big Business Marketing For Small Business Budgets

By Jeanette Maw McMurtry

Book information

Publisher
McGraw-Hill
Year
2003
ISBN
0071405976, 9780071405973, 007142556X
DOI
10.1036/007142556X
Google Books ID
Jy6iIIymnsAC
Open Library ID
OL7299446M
Language
english
Format
PDF
Filesize
3 MB (3220433 bytes)
Edition
1
Pages
321\321
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

Big Business Marketing for Small Business Budgets is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life.

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