Markets for Managers: a Managerial Economics Primer

Description

Offering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates. It offers readers the chance to understand how markets really work, and how they fail. Most importantly, it shows you how to utilise markets on a day to day basis.;Markets for Managers; Contents; Preface; Introduction; 1 Incentives Matter; 1.1 Managerial Individualism; 1.2 Demand Curves; 1.3 Elasticity; NOTES; 2 Cost and Choice; 2.1 Opportunity Cost; 2.2 Diminishing Marginal Returns; 2.3 The Planning Horizon; 2.4 Cost vs. Waste; NOTES; 3 Market Exchange; 3.1 Market Equilibrium; 3.2 Comparative Statics; 3.3 Information Economics; NOTES; 4 Prices and Economic Calculation; 4.1 Entrepreneurship; 4.2 The Firm; 4.3 Price Discrimination; 4.4 The Knowledge Problem; 4.5 Internal Markets; NOTES; 5 Competition and the Market Process; 5.1 Market Concentration. Markets for Managers Contents Preface Introduction 1 Incentives Matter 1.1 Managerial Individualism 1.2 Demand Curves 1.3 Elasticity NOTES 2 Cost and Choice 2.1 Opportunity Cost 2.2 Diminishing Marginal Returns 2.3 The Planning Horizon 2.4 Cost vs. Waste NOTES 3 Market Exchange 3.1 Market Equilibrium 3.2 Comparative Statics 3.3 Information Economics NOTES 4 Prices and Economic Calculation 4.1 Entrepreneurship 4.2 The Firm 4.3 Price Discrimination 4.4 The Knowledge Problem 4.5 Internal Markets NOTES 5 Competition and the Market Process 5.1 Market Concentration. 5.2 Collusion5.3 Market Contestability 5.4 Monopoly Power NOTES 6 Capital Theory and Recalculation 6.1 Microclimate 6.2 Unemployment 6.3 Recalculation NOTES 7 Public Finance 7.1 Taxation 7.2 Bonds 7.3 Banking 7.4 Saving 7.5 Real Business Cycles 7.6 National Income Accounting NOTES 8 Monetary Theory 8.1 Inflation 8.2 Monetary Policy 8.3 Monetary Regimes 8.4 Macroeconomic Fluctuations NOTES 9 Fiscal Policy 9.1 The Great Depression 9.2 Fiscal Stimulus 9.3 Expansionary Fiscal Contractions 9.4 Confidence 9.5 Laissez-faire 9.6 The Phillips Curve NOTES. 10 International Economics10.1 Globalisation and Trade Theory 10.2 Balance of Payments 10.3 Foreign Exchange Markets 10.4 Currency Regimes NOTES 11 Behavioural Economics 11.1 Behavioural Anomalies 11.2 Market Efficiency (i) It is possible to beat the market (ii) The expected returns of trying to beat the market are negative (iii) It is very rare to beat the market over time NOTES 12 Global Prosperity 12.1 Growth Theory 12.2 Happiness 12.3 Economic Freedom 12.4 Public Choice Theory 12.5 Transition Economics NOTES Bibliography. Authored Books, Articles, Working Papers, Speeches and BlogsEconomist Articles Unauthored and Miscellaneous Interviews Index EULA.