ENGLISH

Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner

By Hans-Dieter Klingemann , Andrea Roemmele

Book information

Year
2001
ISBN
0761964312, 9780761964315, 9781412932646
LCC
JF2112.A4 P83 2002
Open Library ID
OL3961379M
Language
english
Format
PDF
Filesize
1 MB (1321014 bytes)
Edition
1
Pages
194\208
Time added
2011-06-04 13:46:07

Description

Political modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, legislative and administrative elites and modern citizens. This Handbook draws on multidisciplinary insights and the experiences of campaign practitioners to provide a comprehensive guide to planning, implementing and measuring public information and communication campaigns using survey research. Part 1 outlines the basic theoretical approaches. Parts 2 draws on examples of national campaigns and Part 3 shifts the focus to international campaigns. In each instance different cases are used to illustrate methods of research, the role of different actors like,

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