Design Elements: A Graphic Style Manual: Understanding the Rules and Knowing When to Break Them, 2nd Edition

Description

This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes: -Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning -Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses -Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues -Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together -Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints... -Plus a complete project case study with major decision-moments keyed to respective sections! Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book. Cover......Page 1 Title Page......Page 4 CONTENTS......Page 5 CHAPTER 01 FORM AND SPACE......Page 27 SEEING FORM AND SPACE......Page 29 CATEGORIES OF FORM......Page 39 PUTTING STUFF INTO SPACE......Page 59 COMPOSITIONAL STRATEGIES......Page 73 CHAPTER 02 COLOR FUNDAMENTALS......Page 87 THE IDENTITY OF COLOR......Page 89 CHROMATIC INTERACTION......Page 99 COLOR SYSTEMS......Page 113 EMOTIONS AND MESSAGES......Page 123 CHAPTER 03 CHOOSING AND USING TYPE......Page 129 STRUCTURE AND OPTICS......Page 131 ISSUES RELATED TO STYLE......Page 139 MECHANICS OF TEXT......Page 147 TEXTURE AND SPACE......Page 163 TYPE AS INFORMATION......Page 171 HOW COLOR AFFECTS TYPE......Page 183 CHAPTER 04 THE WORLD OF IMAGE......Page 187 THE NATURE OF IMAGES......Page 189 MEDIA AND METHODS MEDIA AND......Page 205 PRESENTATION OPTIONS......Page 217 CONTENT AND CONCEPT......Page 221 CHAPTER 05 PUTTING IT ALL TOGETHER......Page 233 MERGING TYPE AND IMAGE......Page 235 WORKING WITH GRIDS......Page 247 INTUITIVE ARRANGEMENT......Page 265 DESIGN AS A SYSTEM......Page 273 THE WORKING PROCESS......Page 289 WHAT IS GRAPHIC DESIGN?......Page 7 TWENTY RULES FOR MAKING GOOD DESIGN......Page 11 CAUSIN’ SOME TROUBLE: WHEN AND WHY TO BREAK EVERY RULE IN THIS BOOK......Page 297 E......Page 313 I......Page 314 O......Page 315 S......Page 316 U......Page 317 Z......Page 318 CONTRIBUTORS......Page 319