ENGLISH

An Introduction to Survey Research, Volume I: The Basics of Survey Research

By Emeritus L. Cowles; Edward Nelson

Book information

Publisher
Business Expert Press
Year
2019
ISBN
9781948976053, 9781948976046
Language
english
Format
PDF
Filesize
2 MB (2261509 bytes)
Series
Quantitative Approaches to Decision Making
Edition
2
Pages
\147
Time added
2021-03-06 06:40:02

Description

Cover An Introduction to Survey Research, Volume I: The Basics of Survey Research Contents Preface Acknowledgments CHAPTER 1: Introduction Research Design Observation and Questioning Triangulation Questioning (Interviewing) as a Social Process Brief History of Surveys Overview of the Book Volume I Volume II Annotated Bibliography Research Design Attitudes and Behavior Triangulation Questioning (Interviewing) as a Social Process Archival or Available Data CHAPTER 2: Probability Sampling What Is a Probability Sample? Simple Random Samples Systematic Sampling Stratified Sampling Cluster Sampling How Do We Select the Right Sample Size? Confidence Intervals and Confidence Levels Summary Annotated Bibliography CHAPTER 3: Total Survey Error Sampling Error Minimizing Sampling Error Coverage Error Minimizing Coverage Error Nonresponse Error Theories of Survey Participation Nonresponse and Nonresponse Bias Increasing Response Measurement Error Measurement Error Associated with Question Wording Measurement Error Associated with Question Order Measurement Error Associated with Respondents’ Characteristics Social Desirability Measurement Error Associated with the Interviewer Race of the Interviewer Gender of the Interviewer Recognizing and Minimizing Measurement Error Mode Effects Dealing with Mode Effects Postsurvey Error Summary Annotated Bibliography Total Survey Error Sampling Error Other Types of Survey Error CHAPTER 4: Factors to Consider When Thinking about Surveys: The Groundwork Do You Really Need a Survey? The Stakeholders Ethical Considerations Scope of the Survey Complexity and Number of Responding Participants Summary Annotated Bibliography Need for Surveys Survey Stakeholders and Roles Ethical Considerations CHAPTER 5: Modes of Survey Delivery Face-to-Face Survey Delivery Mailed Survey Delivery Telephone Survey Delivery Web Survey Delivery Mixed-Mode Surveys Meaning of Survey Questions and Answers Summary Annotated Bibliography Face-to-Face Survey Delivery Mailed Survey Delivery Telephone Survey Delivery Web Survey Delivery Mixed-Mode Surveys Determining the Meaning of Survey Questions and Answers Notes References About the Authors Index Ad Page Back Cover

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