ENGLISH

Hulu: Redefining the Way People Experience TV

By Henry W. McGee , Christine Snively

Book information

Publisher
Harvard Business Publishing
Year
2017
ISBN
1200375601
Language
english
Format
PDF
Filesize
2 MB (2242729 bytes)
Pages
\27
Time added
2020-08-16 22:25:32

Description

Hulu: Redefining the Way People Experience TV MVPDs and the Evolution of Television Programming Distribution Sources of Revenue Cost Pressure The Cord-Cutters Original Programming—The Golden Age of TV Over-The-Top Content and the Era of Peak TV Hulu Competitive Landscape Hulu Live TV and “Skinny Bundles” What’s Next for Hulu? Exhibit 1Pay TV Providers by U.S. Subscribers (in millions), 2017 Exhibit 2aAdvertising Revenue by Operator, 2011-2015 Exhibit 2bComcast Cable Communications Segment Operating Results, 2014-2016 Exhibit 3Pay and Non-Pay TV Households, 2016-2021 Exhibit 4AMC Selected Financials, 2012-2016 Exhibit 5aOTT Video Services by Viewers, 2016-2021 Exhibit 5bHouseholds with Pay TV versus Subscription OTT, % of U.S. homes, 2016 Exhibit 6OTT, SVOD, and vMVPD Market Categories Exhibit 7Video Subscription Growth, 2012-2016 Exhibit 8aDigital Players Producing Original Content Exhibit 8bGrowth in Scripted Original Programing, 2002-2016. Exhibit 8cAverage Budget per Episode, 2015 Exhibit 9aMajor vMVPD Services, 2017 Exhibit 9bChannels Included in vMVPDs, 2017 Exhibit 10Hulu Live TV Lineup Exhibit 11Hulu Live’s Estimated Cost Breakdown Exhibit 12aEstimated Wholesale Price of Hulu Live TV Content Estimates, 2017 Exhibit 12bHulu Live TV Advertising Estimates, 2017 Exhibit 12cHulu Live TV Summary P&L, 2017 Endnotes

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