ENGLISH

Analyzing Media Messages: Using Quantitative Content Analysis in Research 2nd Edition (Lea Communication Series)

By Daniel Riffe , Stephen Lacy , Frederick G. Fico,

Book information

Year
2005
ISBN
9780805852974, 9780805852981, 9781410613424, 0805852972, 0805852980
LCC
P93 .R54 2005
Open Library ID
OL3310562M
Language
english
Format
PDF
Filesize
17 MB (18121859 bytes)
Edition
2
Pages
256\247
Time added
2011-06-04 13:46:07

Description

Analyzing Media Messages: Using Quantitative Content Analysis in Research provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

Similar books