ENGLISH

The Handbook Of European Intellectual Property Management

By Adam Jolly , Jeremy Philpott

Book information

Publisher
Kogan Page
Year
2007
ISBN
9780749449889, 0-7494-4988-8
Open Library ID
OL7967727M
Language
english
Format
PDF
Filesize
2 MB (2405825 bytes)
Pages
480\480
Time added
2010-07-14 11:48:42

Description

The Handbook of European Intellectual Property Management shows companies how to create value from their patents, trade marks, designs, copyrights, and knowledge bases. It also offers advice to business support organizations seeking to promote their services to executives and entrepreneurs who are concerned about IP issues. Drawing on a wide range of expertise, the Handbook reveals how IP contributes to improved competitive performance and to greater value on the balance sheet, and also offers a template of ''best practice'' in IP management. Practical and easy-to-follow, it explains clearly the multitude of legal rights and processes involved, and it takes managers through the cycle of IP: how to create IP; how to secure and protect it; how to use yours or someone else's; and how to manage IP most profitably.

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