The Small and Public Library Survival Guide

Description

If you're among the nearly 80 percent of libraries deemed "small', serving populations of 25,000 or fewer, then Landau's survival guide will give you the tested and practical techniques to ensure your small library's survival and growth.Landau, a seasoned marketer, applies his three decades of corporate marketing experience to save a small library faced with funding cuts. His customer-centric approaches have brought in resources, volunteers, and in-kind donations, and have earned his library local and national awards.In The Small Public Library Survival Guide, Landau shares practical tools and tested strategies, guiding small public library administrators, trustees, librarians, and friends to# Define the community's library service needs# Develop responsive programs# Generate resources to support the programs# Promote the library and its programs to patrons and funding communitiesPacked with hands-on guidelines for attracting local support and building partnerships, this user-friendly guide outlines multiple avenues for obtaining funding and increasing cash flow. His low-cost, no-cost, and easily implemented techniques provide a solid foundation for small library success.