Crafting and executing strategy the quest for competitive advantage : concepts

Description

Section A: Introduction and OverviewChapter 1: What is Strategy and Why Is It Important? Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and StrategySection B: Core Concepts and Analytical ToolsChapter 3: Evaluating a Company's External EnvironmentChapter 4: Evaluating a Company's Resources, Capabilities, and CompetitivenessSection C: Crafting a Strategy Chapter 5: The Five Generic Competitive StrategiesChapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of OperationsChapter 7: Strategies for Competing in International MarketsChapter 8: Corporate Strategy: Diversification and the Multibusiness CompanyChapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the StrategyChapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and StructureChapter 11: Managing Internal Operations: Actions That Promote Good Strategy ExecutionChapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution