ENGLISH

Emerging Multiplicity: Integration and Responsiveness in Asian Business Development

By Sten Söderman (eds.)

Book information

Publisher
Palgrave Macmillan UK
Year
2006
ISBN
978-1-349-54324-3, 978-0-230-62501-3, 978-1-4039-9841-5
DOI
10.1057/9780230625013
Language
english
Format
PDF
Filesize
35 MB (36702043 bytes)
Series
Palgrave Macmillan Asian Business Series
Edition
1
Pages
XVIII, 288\303
Time added
2017-04-19 23:44:00
International Business; International Economics

Description

New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.

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