ENGLISH

Retail Product Management Buying and Merchandising

By Rosemary Varley

Book information

Year
2006
ISBN
0415327148, 9780415327145, 9780203358603
LCC
HF5429 .V35 2005
Open Library ID
OL3300126M
Language
english
Format
PDF
Filesize
3 MB (3093721 bytes)
Edition
2
Pages
296\296
Time added
2011-06-04 13:46:07

Description

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, it also examines the practical elements of product management. Incorporating significant new chapters and integrating discussions on the relationship between the product and its selling environment, and the overall retail brand, this second edition builds on the foundations of the highly successful first edition, and uses a broad range of contemporary case studies and practical examples to give a clear and concise introduction to retail product management. Visit the Companion website at www.routledge.com/textbooks/0415372136.

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