ENGLISH

The Michelin Men: Driving an Empire

By Herbert Lottman

Book information

Publisher
I. B. Tauris
Year
2004
ISBN
1860648967, 9781860648960, 9781417565894
LCC
HD9161.5.T574 P6447 2003
Open Library ID
OL22557738M
Language
english
Format
PDF
Filesize
3 MB (3215848 bytes)
Edition
1st
Pages
312\312
Scanned
yes
Time added
2011-08-31 04:54:40

Description

The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the "Michelin Man." In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.

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