The World Meets Asian Tourists

Description

The movement of Asian citizens across continents now occurs on an unprecedented scale, with a surge in Asian tourists now visiting Europe, North America, Africa and Oceania. Tourists from China, Taiwan, India, Thailand, Malaysia, and to a lesser extent Korea and Japan are meeting the citizens of cultures they had previously only been able to read about or view from afar. This book seeks to understand the experiences of, and reactions to, Asian tourists travelling out of Asia.Questions about Asian tourist contact with unfamiliar countries and cultures will be addressed. What are the interests of Asian tourists and what drives these interests? What impacts are they having on host communities, both in terms of the provision and co-creation of desired experiences and in the human dimensions of social contact? The volume addresses fresh implications for marketing, planning and policy which these tourist markets pose for good governance. This book confronts the limitations of our understanding of how to manage the tourist experience when that understanding has been built almost entirely on the behaviours and travels of western tourists. Front Cover The World Meets Asian Tourists Copyright Page Contents Preface Chapter 1 Introduction: Meeting Asian Tourists Introduction Asia and Asian Tourists Examining the Data The Visibility of Asian Tourists Theoretical Perspectives Conclusion Chapter 2 Laws and Regulations Shaping Outbound Tourism: The Case of China Introduction Evolution of Tourism Policies/Regulations Tourism Legislation The Tourism Law Visa Facilitation Conclusion Chapter 3 Making Sense of Seasons Introduction Tourism Seasonality in Asia Impacts of Seasonality on Destinations Research Method Institutional Holidays in Key Asian Countries Outbound Seasonality Patterns Key Holidays and Festivals Conclusion Chapter 4 Media Representations of Chinese Outbound Tourists’ Behavior Introduction Chinese Outbound Tourists’ Behavior Being Good Tourists Social Representations Theory Research Methods Research Results Conclusion Chapter 5 Learning by and Learning from Outbound Chinese Group Tourists Introduction Learning from Outbound Tourism The Cultural Legacy of Chinese History and Confucius Research Methods Blog Studies Interview Studies Questionnaire Studies Research Results Blog Studies Interview Studies Questionnaire Studies Forces Influencing Learning Outcomes Conclusion Chapter 6 Managing Asian Tourists on Long-Haul Flights Introduction Understanding and Managing Cultural Differences Study Methods Study Results Chinese Passengers Incident Analysis Indian Passengers Incident Analysis Japanese Passengers Incident Analysis Korean Passengers Incident Analysis Commonalities and Cultural Diversity Crew Perspectives Qualities to Manage Cultural Situations Conclusion Chapter 7 Thai Tourists on Tour: The Practice of Designing Successful Tours Introduction Thai Group Tourists Thai Tourists and Itineraries Research Methods Study Results Whisky Tour in the United Kingdom Holocaust Memorial Tour in Poland King Bhumibol’s Childhood in Lausanne Conclusion Chapter 8 Enclave Resorts in Mauritius: Modifying Services for Chinese Tourists Introduction Tourism Development in Mauritius Promoting Mauritius in China Enclave Resorts Model Study Methods Study Results Cultural Behavior Food and Beverage Language Facilities and Service Experiences Conclusion Chapter 9 Italian Cathedrals and Chinese Tourists: Management Implications Introduction The China Link to Europe Research Methods Research Procedures Study Results Conclusion Chapter 10 Australia’s Food Tourism Experiences and the Korean Market Introduction Trends in Australia’s Food Tourism Korean Tourism Markets to Australia Korean Tourists’ Preferences and Perceptions A Sense of Landscapes A Sense of Local Food Experience Multicultural Food and Ethnic Restaurants Health Conscious Markets and Healthy Food Shopping Challenging Issues for Food Tourism Development Conclusion Chapter 11 Theme Parks Greet Chinese Tourists Introduction Managing Theme Parks Guest Satisfaction in US Theme Parks Guest Satisfaction in Chinese Theme Parks Florida Context and Visitor Trends Research Methods Study Results Conclusion Chapter 12 Cross Cultural Aspects of International Guidebooks: Asian Tourists in South Central Europe Introduction Asian Tourists to South Central Europe Study Methods Guidebooks’ Representation of Iconic Sacred Sites St. Stephen’s Cathedral in Vienna Cathedral of the Assumption of the Blessed Virgin Mary in Zagreb St. Stephen’s Basilica in Budapest St Nicolas’s Cathedral in Ljubljana Conclusion Chapter 13 Communist Connections? Chinese Tourists in Croatia Introduction Factors Influencing Chinese Tourism to Croatia China’s Interest in the CEE Countries Chinese-Croatian Relations through History Chinese Tourism in Croatia Chinese Tourist Behavior in Croatia Conclusion Chapter 14 Interpreting Australian Landscapes for Chinese Tourists Introduction Landscape Perceptions and Preferences Interpreting Landscapes in Tourism Chinese Tourism in Natural Areas Interpreting Landscapes for Chinese Tourists Chinese Perceptions of Australian Landscapes Conclusion Chapter 15 Talking About New Chinese Tourists: Managers’ Perspectives Introduction Stakeholders’ Attitudes to New Chinese Tourism Context of the Study Study Methods Study Findings Stakeholders’ Perspectives towards Chinese Outbound Tourism Management Stakeholders’ Attitudes toward Different Chinese Futures Conclusion Chapter 16 Imagination, Anime and Japanese Tourists Abroad Introduction Japanese Outbound Tourism in Review Brief History of Japanese Outbound Tourism Screen-Based Images of Places Anime Pilgrimage in Japan Miyazaki Anime Films and Nature World Masterpiece Theater Commonality between Miyazaki Anime and World Masterpiece Theater Cases of Anime “Nausicaa of the Valley of the Wind” (Kazeno Tanino Naushika) “Laputa: Castle in the Sky” (Tenkuno Shiro Raputa) Hybrid Cases: “Anne of Green Gables” and “A Dog of Flanders” Conclusion Chapter 17 Young Chinese Tourists: Travel Patterns and Future Plans Introduction Tourism Patterns and Future Plans Sampling and Instrumentation Sample Characteristics Multi-Destination Preferences Trip Length Prospective Travel Trajectory Factors Affecting Trip Choices Conclusion Chapter 18 Singapore: International Students’ Stepping Stone to the World Introduction Indian Student Travel Study Methods Study Results Previous Travel Experience Conclusion Chapter 19 Conclusion: Theoretical and Managerial Considerations Introduction Theoretical Lenses Applying the Theoretical Lenses Technological Assistance Strategic Issues Direction About the Authors References Further Reading