ENGLISH

Transforming Organizations: Narrative and Story-Based Approaches

By Jacques Chlopczyk; Christine Erlach

Book information

Publisher
Springer
Year
2019
ISBN
9783030178512, 303017851X
Language
english
Format
EPUB
Filesize
25 MB (26381758 bytes)
Pages
301\0
Time added
2020-05-31 09:28:56

Description

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.

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