ENGLISH

Purposive Diversification and Economic Performance

By John T. Scott

Book information

Year
1993
ISBN
9780511528439, 0521430151, 9780521022583, 0521022584, 0511528434, 9780521430159
LCC
HD2756.2.U5 S37 1993
Open Library ID
OL1730045M
Language
english
Format
PDF
Filesize
7 MB (6987320 bytes)
Edition
First Edition
Pages
282\282
Topic
Economy
Time added
2011-06-04 13:46:07

Description

This book examines product-line diversification of large manufacturing firms. It introduces and applies methodology that discerns groups of manufacturing industries related by complementarities in production, marketing, distribution, and research and development activities. Manufacturing firms intentionally vary production to exploit these complementarities, and Professor Scott uses evidence from U.S. manaufacturing to explore hypotheses about such purposive diversification and ensuing economic performance, including product diversification's effects on both static efficiency and the optimality of R&D investment. This study yields new perspectives on the policy debate about cooperation versus competition among firms: will industrial performance be better if leading firms cooperate on research, production, and marketing? Professor Scott shows that the answers depend on circumstances that vary with different industrial environments. His analysis offers insights about business strategy and public policy toward business combinations in conglomerate, vertical, and horizontal mergers and in cooperative R&D ventures.

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