Close More Sales!: Persuasion Skills That Boost Your Selling Power

Description

What does it take to close more sales? It takes the skills and knowledge to quit making the same mistakes over and over--like failing to ask good questions or presenting desirable solutions or handling objections or making the customer feel comfortable. As a professional sales trainer, Mike Stewart has targeted the most rampant selling errors. And he's developed a set of practical guidelines for overcoming the problems and achieving sales success. With a focus on real-life problems and solutions, the book teaches business-to-business salespeople how to: * incorporate hard-driving closing strategies into softer, consultative selling techniques * use a customer-centered approach to identify and sell what the customer values * master the sales process--from properly planning to actively listening to asking for the sale * eliminate the crippling effect of fear by building confidence and expertise.