ENGLISH

Corporate Social Responsibility and Alcohol (Icap Series on Alcohol in Society)

By Marcus Grant , Joyce O'Connor

Book information

Year
2005
ISBN
0415949483, 9780415949484, 9780203955666
LCC
HD60 .C692 2005
Open Library ID
OL22628486M
Language
english
Format
PDF
Filesize
8 MB (8555586 bytes)
Edition
1
Pages
240\238
Topic
Psychology
Time added
2011-06-04 13:46:07

Description

Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture. Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol. This will be the seventh volume in the ICAP Series on Alcohol in Society.

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