ENGLISH

The Idea Generator: Tools for Business Growth

Book information

Publisher
Allen & Unwin
Year
2008
ISBN
9781741149586, 1741149584
Open Library ID
OL12559757M
Language
english
Format
PDF
Filesize
3 MB (2940897 bytes)
Edition
1st edition
Pages
161\161
Topic
Business Management
Library
mexmat
Time added
2009-11-09 02:42:13

Description

The effective and practical tools outlined in this powerful handbook help businesspeople solve problems, create new opportunities, and improve individual and team performance. Exploring the typical ways businesses and their leaders get stuck-being trapped by precedent, incremental growth, familiar ideas and solutions, and career blockage-this reference gives fresh, resourceful techniques for overcoming such scenarios. Anyone involved in business, whether in innovation, sales, marketing, advertising, business development, or new-product development, will benefit from the simple tools and hints offered and will be better able to generate creative, profitable ideas.

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