ENGLISH

Brandjack: How your reputation is at risk from brand pirates and what to do about it

By Quentin Langley (auth.)

Book information

Publisher
Palgrave Macmillan UK
Year
2014
ISBN
978-1-349-67718-4, 978-1-137-37536-0
DOI
10.1057/9781137375360
Language
english
Format
PDF
Filesize
36 MB (37456707 bytes)
Edition
1
Pages
VIII, 307\315
Time added
2017-04-19 23:44:04
Marketing; Corporate Communication/Public Relation

Description

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

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