ENGLISH

The Management of Intellectual Property (New Horizons in Intellectual Property.)

By Derek L. Bosworth , Elizabeth Webster

Book information

Publisher
Edward Elgar Publishing
Year
2006
ISBN
1845421124, 9781845421120, 9781847201553
LCC
HD53 .M355 2006
Open Library ID
OL22735322M
Language
english
Format
PDF
Filesize
2 MB (1735328 bytes)
Pages
341\341
Scanned
yes
Time added
2011-08-31 04:54:40

Description

This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers. Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behavior. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets – born from the involvement of creativity and innovation – is also discussed. The Management of Intellectual Property will be useful to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.

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