ENGLISH

Marketing on the Internet: Your Seven-Step Plan for Succeeding in e-Business Now That the Hype Is Over

Book information

Year
2002
ISBN
1885068808, 9781885068804, 9781885068941
LCC
HF6146.I58 Z56 2003
Language
english
Format
PDF
Filesize
9 MB (9850632 bytes)
Edition
6
Pages
482\489
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.

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