Events feasibility and development : from strategy to operations

Description

Cover Half Title Series Page Title Page Copyright Page Table of Contents List of figures List of tables List of exhibits List of case studies Foreword Section I Strategic feasibility and development 1 Events sector maturity model Introduction The phases Maturity assessment tables Discussion 2 How to develop an events strategy? Introduction Strategy checklist Events program as a portfolio The event portfolio as an asset Limitation of portfolio management Cascade of objectives Discussion 3 Preparing the strategy Introduction Decision criteria Situation analysis Stakeholder consultation Strategy template Legal and regulatory environment Venues Discussion 4 Event support: directing the development Introduction Event support Event typology Discussion 5 Implement the strategy Introduction Events unit Events agencies Discussion 6 Techniques and tools for events development Introduction Bidding and requests for tender Hallmark/flagship events The integrated country promotion The events precinct Licensing Events forum Discussion 7 Building competency: associations, awards and training Introduction Event associations Event awards Event guide or manual Building competency Discussion topics Section 1: wrap up Section 2 Management feasibility and development 8 Management models and the business case Introduction A model, processes, system or a body of knowledge The event management environment: complexity and uncertainty Phases of event management and the event life cycle Intangibility of outcomes The business case Discussion 9 Setting up the management system Introduction Event project methodology Management framework as a spreadsheet The event: management maturity model Conclusion Discussion 10 Event management processes Introduction From domains to a process model Scope management Stakeholder management Sponsorship Event design Marketing process Financial process Conclusion Discussion 11 Event management processes: section two Introduction Time management process Risk management process Communication process Procurement process Human resources ( HR) process Discussion topics Exercise Section 2: wrap up Section 3 Operation feasibility and development 12 Event metrics and checklists Introduction Metrics Financial exposure profile Exposure, resilience and fragility Heuristics and the event checklist Discussion topics 13 Event operations: upstream design Introduction Operations as an outcome On the day Attendee journey map The feasibility of the event site The feasibility study Conclusion Discussion 14 Competency training and teaching event management Introduction On course Self-competency assessment Conclusion Bibliography Index